It has been over 90 years since my Great Grandfather opened his produce market on Sixth Street in downtown Cincinnati. He would walk the couple blocks from their Court Street apartment in the Italian district. My Grandpa Deno used to run the register as a boy standing on fruit crates. And it would only be a few years later, when in 1937 he opened the family’s first soda counter and apothecary in the Hyde Park neighborhood making custom compounds and sodas using the natural ingredients more common then. My father David used to work the soda fountain as a boy and eventually followed in his father’s footsteps by running the apothecaries and continuing the long tradition of using many of his father’s original recipes.
Despite working at the apothecaries for several years, my three sisters and I took different paths than my namesake father. Then a couple years ago my brother-in-law David (flavor chemist and organic food proponent) began sharing his natural and organic beverage concoctions at our family Sunday Night Dinners. We quickly realized this was simply a continuation of our rich family tradition.
Building on the legacy my great grandfather started almost a century ago, we decided to keep the tradition alive and began producing custom natural and organic beverages formulated by my brother-in-law and refined by the family. In 2012, we launched our flagship beverage and began producing Aviate Organic Sports Drink. We’re very proud of the product and family heritage and hope you enjoy the fruits of our family’s labor.